FAQ

We give jewelry that has been worn before a new life and create collections from 100% recycled gold material and ethically sourced stones.

To prevent overproduction, we keep a small stock of the Conscious collection. Additionally, we only work with suppliers certified by the Responsible Jewellery Council (RJC) and choose diamonds that meet the standards of the Kimberley Process.

Since 2020, we have also been working with organizations like Makers Unite, which offer newcomers in the Netherlands the chance to find work by contributing to projects including ours. Together, we created a limited edition Jewel Pouch.

Traceability in the jewelry industry refers to the ability to follow the entire journey of creating a piece, from start to finish. This includes identifying responsible sources for precious materials and ensuring that more sustainable processes are used in manufacturing and delivering our pieces. From issues such as human rights violations to environmental damage, the jewelry industry can have a significant impact on workers, the environment, and economies worldwide. By carefully tracing every detail and ensuring safety, fairness, and improved processes, AVJ can contribute to a better future for the industry and the planet.

Recycled gold can come from various sources, including old, unused, or discarded jewelry and electronic waste. The more gold we recycle and reintroduce into the industry, the more beneficial it is for both the industry and the environment. In terms of quality, there is no difference between recycled gold and newly mined gold. Recycled gold offers the same enchanting shine while promoting sustainability and reducing waste. Gold, as a stable element, retains its appearance and integrity regardless of how many times it is recycled.

When customers buy jewelry from designers who prioritize responsible sourcing and advocate for traceability, they contribute to and support the overall improvement of the industry. By choosing pieces that come from more sustainable methods, consumers play a role in ensuring that companies like AVJ can persist in their efforts to transform the jewelry industry into a more socially and environmentally conscious field.

To promote responsible business practices throughout the entire jewelry supply chain, the Responsible Jewellery Council (RJC) was established. In 2005, this non-profit organization was founded by some of the world's largest and most well-known brands in the jewelry and mining industries. In 2009, the RJC introduced its certification program aimed at increasing consumer confidence in the purchase of jewelry, including diamonds, gold, and platinum.

The Responsible Jewellery Council has developed a measurement methodology focused on five key areas, inspired by the United Nations Sustainable Development Goals:

1. People
2. Planet
3. Prosperity
4. Peace
5. Partnerships

The goal of the Responsible Jewellery Council is to promote ethical production and transparency in the jewelry industry with a strong focus on people and the planet. This includes good labor rights and working conditions.

The jewelry industry lags behind other sectors when it comes to ethical production and transparency. Although gold, silver, and gemstones are beautiful natural wonders, their extraction and production are often associated with human rights violations, environmental damage, and exploitation.

To promote responsible business practices throughout the entire jewelry supply chain, the Responsible Jewellery Council (RJC) was established. In 2005, this non-profit organization was founded by some of the world's largest and most well-known brands in the jewelry and mining industries. In 2009, the RJC introduced its certification program aimed at increasing consumer confidence in the purchase of jewelry, including diamonds, gold, and platinum.

The Responsible Jewellery Council has developed a measurement methodology focused on five key areas, inspired by the United Nations Sustainable Development Goals:

1. People
2. Planet
3. Prosperity
4. Peace
5. Partnerships

The goal of the Responsible Jewellery Council is to promote ethical production and transparency in the jewelry industry with a strong focus on people and the planet. This includes good labor rights and working conditions.