Our story

ABOUT US

JEWELLERY WITH A STORY

Our jewellery is more than designs

“They are stories. Originally inspired by a collection of timeless vintage treasures, at AVJ we have evolved to create our own unique collections.”

‘Elk piece reflects the rich history and diverse styles of women, both past and present, capturing their unique stories and elegant strength."

Our Core Values

Distinctive

Our jewellery has a character of its own. Each piece tells a story and exudes timeless elegance, created to make you shine in your own way.

Kind

We make conscious choices. From recycled gold to ethically sourced gemstones, we do our part for the planet and the people who live on it.

Craftsmanship

With an eye for detail and a love of the craft, each piece is handmade. The result is quality you can feel and that lasts.

Personal

Our jewellery is an extension of you. You wear it as you make memories, through all the emotions and moments.

Attainable

We make high-quality jewellery accessible. No mass production, but carefully selected pieces with value for now and later.

Mission

Simple: we make jewellery that feels like an extension of your best self. Pieces that make you shine and connect you to the special moments they symbolise. With a modern take on vintage selections, we create a unique collection of jewellery that is both striking and accessible. Every piece celebrates your individuality and shows who you are.

Vision

As a new generation of jewellers, it is our calling to create jewellery that not only adorns, but also empowers through style and meaning. With an eye for craftsmanship and a strong focus on sustainability, we create designs that are exceptional in both appearance and impact. We work with recycled gold and ethically sourced gemstones because we believe beauty should require no compromises. In this way, our jewellery gives you the power to show who you are while leaving something beautiful behind in the world.